"In all seriousness, however, the Jesus-toast study is a genuine study about human face pareidolia, the illusory perception of non-existent faces. Using fMRI, the researchers showed participants images of pure noise but led them to believe that half contained letters or faces. As Triggle reports, “Remarkably, the participants reported seeing actual images of letters or faces some 34% and 38% of the time. Furthermore, the perception of faces, as opposed to letters, was accompanied by specific responses in the right fusiform area of the brain”."